President Kenyatta has taken Kenya to the world
Kenya’s image internationally is growing stronger following numerous local and international conferences in the last three years.
The country shines during international meetings a success mark for the Jubilee Government in fulfilling the manifesto promises to Kenyans. The president has also played major role in taking Kenya to the world during his visits.
When Jubilee came into office, the country was not high in rating as a choice destination for tourists because of the ICC case facing the president and the deputy president and terror.
This, however, is no longer the case.
It is through the effort of the Government, and especially the Ministry of Foreign Affairs and parastatals – Brand Kenya, Kenya Tourist Board and Kenyatta International Convention Centre (KICC).
Others are Bomas of Kenya, Kenya Tourist Fund, Kenya Regulatory Authority and Kenya Utalii College.
Kenya continues to attract global visitors through international forums for public and private companies in 2015 playing a significant role for such opportunities when the country became the first African country to host Pope Francis.
During The Global Entrepreneurship Summit (GES) 2015 Summit hosted in Nairobi, Kenya was touted as the hub of excellence and innovation in technology.
Deals worth billions of shillings were struck, valuable contacts exchanged and vital networks built. More than 4,000 entrepreneurs worldwide attended the conference.
Entrepreneurs were educated on regulations and benefits provided by African Growth and Opportunity Act (AGOA; the forum also helped raise awareness of export products to the US under Agoa.
Conference tourism has contributed to the increase in the number of tourists visiting Kenya. The conferences were impressive because of the high international standards in hosting, organisation, security and all the event services.
The Kenya Tourist Board (KTB) has greatly contributed to this development by branding and marketing the country as a suitable destination for tourists.
The marketing agency is credited with putting Kenya on the global map. KTB was voted Africa’s leading tourist board for the fifth year running beating Egyptian Tourist Authority, Gambian Tourism Board and Ghana Tourism Authority.
Kenya is profiling Magical Kenya Travel Expo at its sixth edition; it is hosting travel trade buyers and media from about 40 countries across the globe. It has also been identified as one of the key East African tourism platforms.
The Jubilee manifesto promises to create job for the youth through small and medium enterprises. The Export Processing Zones have come out strongly in providing jobs to the youth who produce local products.
The Ministry of Industry, Investment and Trade has developed the National Industrialization Policy and the Industrial Development Bill.
The work of the Kenya Investment Authority is to strengthen the export market through the export-oriented businesses that generate revenue for the economy and grow industries.
Kenya has strong growth in entrepreneurial skills, manufacturing of market driven products and technological hubs to boost the economy. This will enhance economic growth and industrial development.
The Ministry of Industry, Investment and Trade has formulated a policy that will promote local industry through procurement of locally made products.
‘Nexus’ is the Government Newsroom that communicates transformation.